208843Īs of January 2023, the United States was the country with the largest Pinterest audience size, with a total of 84.6 million users. As of December 2022, Pinterest was one of the most successful consumer internet and online service companies worldwide, with a market capitalization of 16 billion U.S. dollars, after reporting its first positive net income the previous year. Additionally, in 2022, the company reported net losses of 96 million U.S. Pinterest’s advertising expenditure in 2022 amounted to 139.7 million U.S. Overall, Pinterest’s audience in the United States continued to account for the majority of the company’s revenue. dollars in 2022, up from 2.5 billion U.S. Pinterest’s annual revenue has continued to steadily increase over the past few years, generating 2.8 billion U.S.
Founded in 2009 and headquartered in San Francisco, California, Pinterest is a global player on the social media landscape.
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